Oakley Lens Guide
Oakley’s lens inventory was growing. With so many options available, users were struggling to find the right lens. We created the lens guide to help people understand our lens inventory and guide them to the right lens.
The interaction team worked with R&D to dig deeper into the purpose of each lens and the problem it solved for people. We worked with the marketing team to organize and speak about the lenses in a way that made sense to our consumers.
Live site: Oakley Lens Guide
Here’s a snapshot of some early whiteboards around our lens guide UX discussions and screens from the live site today. Hat tip to Sky Hartman for leading visual design.
Thanks for reading 🙏🏻